CASE STUDIES
Category: Private Label — Health & Wellne
$12,000 to $84,000 Monthly Sales With TACOS Cut From 40% → 21%
Before
After
Evynex Case Study:
A Full Private Label Turnaround
2024
$12,000
2025
$84,000
Overview
This Private Label brand entered 2025 with flat performance, weak profitability, and extremely inefficient TACOS and ACOS levels.
In January 2025, the brand made $12,016, but profitability was destroyed due to:
- TACOS above 40%
- High ACOS
- Weak listing conversion
- Zero upward growth trend
- After partnering with Evynex, revenue skyrocketed to $84,416 in April, and TACOS was reduced dramatically to ~20–21%, restoring profitability and enabling massive scale.
Before Evynex (January 2025) Performance Overview
- Total sales: $12,016.41
- Units ordered: 466
- Average sales/order: $27.31
- PPC & TACOS Problems
- TACOS was above 40% → meaning nearly half of all revenue came from ads, indicating poor organic rank.
- ACOS was unstable and high (45–60% estimated range).
- PPC wasted budget with unfiltered broad campaigns.
- Very low organic momentum.
- Daily sales pattern was inconsistent and flat.
- TACOS was above 40% → meaning nearly half of all revenue came from ads, indicating poor organic rank.
- The brand was scaling ad spend but not scaling profit — a recipe for long-term loss.
Evynex Intervention
1.Reduction Strategy
Evynex applied a proprietary PPC + organic ranking system designed to shift dependence away from ads.
Actions included:
- Eliminating wasteful keywords
- Aggressive negative keyword pruning
- Restructuring campaigns by match type
- Ranking-focused traffic strategy
- A+ content + listing rebuild to improve conversion
- Improving organic keyword placement
Results:
TACOS dropped from 40%+ → ~20–21%
This is a 50%+ improvement, proving major organic expansion and profit recovery.
3. Sales Scaling System
- Rebuilt pricing strategy
- Inventory forecasting to avoid out-of-stock dips
- Daily bid adjustments
- Creative refresh
- Category positioning upgrade
2. ACOS Stabilization
- Reduced ACOS from unstable 45–60% → 22–25% range
- Shifted paid traffic towards high-converting terms
- Increased conversion rate with improved creatives
After Evynex (April 2025) Performance Overview
- Total sales: $84,416.40
- Units ordered: 1,346
- Average order value: $74.70
- 7× revenue growth in 90 days
Profitability Metrics After
- TACOS: ~20–21% (from 40%+)
- ACOS: 22–25% (controlled & profitable)
Evynex Impact Summary
Organic ranking surged → allowing sustained growth with lower ad dependence and higher profitability.
Evynex’s Key Impact
Evynex didn’t just increase revenue — we rebuilt the profitability engine:
- Cut TACOS in half (40% → 21%)
- Stabilized ACOS
- 7× increase in monthly revenue
- Massive organic ranking lift
- Higher conversion rate and AOV
- This created a scalable, profitable Private Label brand positioned for six-figure monthly sales.
Conclusion
Evynex transformed a stagnant, low-profit brand into a rapidly scaling six-figure monthly performer — while reducing ad-dependence and restoring profitability.
This is the exact system we use to turn Private Label brands into long-term, category-winning businesses.
