CASE STUDIES
Category: Sports & Outdoors
Private Label Case Study – From £353,173 to £1,855,177 in 12 Months
Before
After
Evynex Case Study:
A Full Private Label Turnaround
2024
£353,173
2025
£1,855,177
Brand Overview
A Private Label brand in the Sports & Outdoors category partnered with us after experiencing stagnation in both advertising efficiency and organic visibility. The brand had moderate sales but struggled with:
- High ACOS
- High TACOS
- Low conversion rate due to outdated listing creatives
- Weak A+ content that failed to communicate product value
- Inconsistent keyword rankings
Our mission:
Scale revenue aggressively while lowering ACOS, improving TACOS, and rebuilding their entire listing for long-term profitability.
Our core objectives were:
Increase revenue, reduce ACOS, improve TACOS, and rebuild the listing to maximize conversions.
Phase 1 — Initial Performance Benchmark (Jan–Dec 2024)
Source: 2024 Screenshot
- Units Ordered: 1,774
- Total Order Items: 1,230
- Ordered Product Sales: £353,173.56
- Avg. Sales/Order Item: £287.13
- High ACOS across auto & broad match campaigns
- TACOS inflated because organic sales share was low
- Conversion rate held back by weak images & outdated A+ content
- Customer engagement on the detail page was declining
- Organic keyword ranking was low on main terms
Although revenue was reasonable for 2024, the brand was not scaling due to structural advertising issues and poor listing optimization.
Phase 2 — Strategic Implementation for 2025
We deployed a comprehensive growth framework targeting PPC, ranking, and conversion optimization.
1. PPC Restructure & Efficiency Improvements
- Shifted from chaotic broad targeting to structured campaigns
- Added single-keyword exact campaigns for efficient scaling
- Introduced defensive branded campaigns to protect market share
- Built ASIN targeting to capture competitor traffic
- Reduced wasted spend by adding negative keywords
- Optimized bids & placement modifiers to control ACOS
- This delivered significant reductions in ACOS while enabling controlled scaling.
2. Massive Conversion Lift Through Listing Cleanup
A. Image Optimization (Professional Conversion Boost)
- We redesigned the entire image stack:
- High-resolution, clean white-background main image
- Lifestyle photos showing the product in real sports scenarios
- Infographics highlighting product features, durability, and unique selling points
- Comparison charts vs. market competitors
- Benefit-focused design to enhance conversion
B. A+ Content Upgrade
- We created premium, brand-aligned A+ content:
- Modular design with strong brand identity
- Visual storytelling focused on performance and reliability
- Clear differentiation from competitors
- SEO-infused headings & descriptions
- Mobile-optimized layout for higher conversions
- This drastically improved conversion rate, time on page, and organic ranking.
4. Profitability Optimization
- Introduced price testing to optimize margin
- Adjusted campaign-level ROAS targets
- Improved inventory flow to avoid stockouts, protecting ranking & PPC performance
3. Organic Ranking & TACOS Improvement
- Ranking strategy pushed top keywords to page 1
- Increased organic sessions through optimized SEO & content
- Higher organic sales → Lower TACOS
Phase 3 — Final Results (Jan–Dec 2025)
Source: 2025 Screenshot
- Units Ordered: 19,143
- Total Order Items: 13,887
- Ordered Product Sales: £1,855,177.90
- Avg. Sales/Order Item: £133.59
- Revenue increased by £1.5 million+
You get it
- ACOS reduced significantly due to optimized structure
- TACOS improved as organic visibility skyrocketed
- Daily sales peaks showing strong ranking dominance
- Conversion rate improved after creative overhaul
- Brand went from mid-level performance to market-leading growth
Impact Summary
Through advanced PPC restructuring, deep keyword ranking work, and a complete listing overhaul—including high-quality image redesign and premium A+ Content—we transformed this Sports & Outdoors Private Label brand into a multi-million-pound business within one year.
The brand saw:
- £1.5M+ revenue growth
- Nearly 10X increase in units ordered
- Significant ACOS & TACOS reduction
- Strong organic ranking dominance
- Massive conversion rate improvement
- The brand is now positioned for global expansion, new SKU launches, and long-term scalable profitability.
