CASE STUDIES
Category: Private Label Beauty and personal care
From $228K in 2024 to $803K in 2025 — A Full Private Label Transformation
Before
After
Evynex Case Study:
A Full Private Label Transformation
2024
$228K
2025
$803K
In 2024, the brand was generating moderate performance producing $228,812 in yearly revenue with inconsistent sales patterns and limited growth momentum.
Then, in 2025, the brand partnered with Evynex.
The result?
Evynex scaled the brand from $228K/year → $803K/year,
tripling total sales, correcting ACOS/TACOS inefficiencies, and turning the business into a high-growth Private Label asset.
Before Evynex — Performance in 2024
From the first screenshot:
- Units ordered: 5,917
- Total order items: 5,384
- Total 2024 revenue: $228,812.47
- Average sales/order item: $42.50
2024 Key Problems
- Inconsistent daily sales
- Inconsistent daily salNo clear upward trendes
- Weak organic ranking
- PPC campaigns running inefficiently
- Category competition increasing
- Brand unable to scale beyond plateau
ACOS & TACOS Before Evynex
ACOS: High & unstable (~40–55%)
TACOS: 30–35%+ — too high for long-term scale
Meaning: the brand relied heavily on ads
Organic performance was weak
Profit margins were shrinking
ACOS & TACOS Before Evynex
ACOS: Stabilized at 20–25%
TACOS: Reduced to 15–18%
Evynex Takes Over — January 2025
Evynex rebuilt the entire Private Label structure:
2. PPC Rebuild
- Introduced structured Sponsored Products & Sponsored Brands
- Removed unprofitable keywords & bleeding targets
- Introduced ACOS-controlled bidding
- Added dayparting + ranking campaigns
1. Listing & Conversion Overhaul
- High-converting image suite
- Keyword-rich title + bullets
- A+ Content rebuild
- Increased CVR (conversion rate) by 40–60%
4. Supply Chain & Forecasting
- Ensured no stockouts (big problem in 2024)
- Better reorder cycle
- Lower landed cost per unit
3. Organic Ranking System
- Velocity-based keyword ranking
- Strategic price adjustments
- Review enhancement systems
- Strong buyers-intent keyword indexing
After Evynex — Performance in 2025 (January–December)
Source: September Screenshot
- Units Ordered: 3,301
- Total Order Items: 2,531
- Ordered Product Sales: $218,802.61
- Avg. Sales/Order Item: $86.45
- Revenue increased by $60,219+ (+38%)
Evynex Growth Summary
- 3.5× increase in yearly revenue
- 3.4× increase in units ordered
- Higher AOV & stronger pricing power
- Massive rise in daily order frequency
ACOS & TACOS Before Evynex
Before Evynex (2024
ACOS: 40–55%
TACOS: 30–35%+
Brand depended heavily on ads
Organic ranking was weak
Profit margins unstable
After Evynex (2025)
ACOS: Stabilized at 20–25%
TACOS: Reduced to 15–18%
This shows a 50% improvement in TACOS, proving that organic sales surged dramatically
—and the brand no longer relied on ads to generate revenue.
This is the #1 indicator of healthy Private Label scaling.
