CASE STUDIES
Category: Beauty & Personal Care
Private Label Growth Case Study – From $158,583 to $218,802 in 7 Months
Before
After
Evynex Case Study:
A Full Private Label Turnaround
2024
$158,583
2025
$218,802
Brand Overview
A Private Label brand in the Beauty & Personal Care category came to us struggling with high ACOS, weak organic visibility, and inconsistent month-over-month sales. Despite having a competitive product, the listing lacked conversion-focused content, and the advertising structure was fragmented.
Our core objectives were:
Increase revenue, reduce ACOS, improve TACOS, and rebuild the listing to maximize conversions.
Phase 1 — Baseline Analysis (February Performance)
Source: February Screenshot
- Units Ordered: 825
- Total Order Items: 502
- Ordered Product Sales: $158,583.52
- Avg. Sales/Order Item: $315.90
- High ACOS across multiple campaigns
- TACOS inflated due to excessive reliance on paid traffic
- Listing images lacked clarity, consistency, and benefit communication
- A+ Content was visually weak and not branded
- Organic keyword ranking was low on main terms
Although February delivered strong revenue, profitability was severely limited due to inefficient PPC and low conversion content.
Phase 2 — Optimization & Scaling Framework
We executed a full Private Label growth system across advertising, content, and conversion layers.
1.PPC Restructure & Cost Efficiency
- Eliminated wasted ad spend from irrelevant search terms
- Built a new PPC structure with segmentation:
- Exact keyword ranking campaigns
- Competitor category targeting
- Branded defensive campaigns
- ASIN targeting for cross-sell
- Reduced ACOS by improving match types, placements, and negative keywords
- Balanced spend between scaling campaigns and profitability campaigns
2. Massive Conversion Lift Through Listing Cleanup
A. Image Quality Upgrade
- We rebuilt the entire image stack to increase CTR and conversion rate:
- High-resolution studio main image
- Detailed infographics explaining benefits & product differentiation
- Lifestyle graphics showing real-world use
- Comparison chart against competing products
- Sequential storytelling through image order
- This significantly improved buyer trust and page interaction.
B. A+ Content Redesign (Premium Brand Story Approach)
- We transformed the A+ section with:
- Modern, clean, modular layout
- High-quality lifestyle visuals
- Strong brand identity and value proposition messaging
- Benefit-driven descriptions
- SEO-optimized keyword placements
- This boosted conversion rate and organic ranking simultaneously.
4.Pricing & Profitability Optimization
- A/B tested pricing for margin efficiency
- Balanced profit and velocity to maintain healthy scaling
3.Organic Ranking Growth
- Boosted page 1 ranking for primary keywords
- Increased organic sales share → improved TACOS
- Strengthened long-term sustainability and lowered reliance on ads
Phase 3 — Growth Achieved (September Performance)
Source: September Screenshot
- Units Ordered: 3,301
- Total Order Items: 2,531
- Ordered Product Sales: $218,802.61
- Avg. Sales/Order Item: $86.45
- Revenue increased by $60,219+ (+38%)
You get it
- ACOS reduced significantly across core campaigns
- TACOS lowered due to increased organic presence
- Conversion rate improved from upgraded images and A+
- The brand moved into a strong profitable position
- Daily sales stabilized with multiple peaks due to ranking gains
Impact Summary
Conclusion
Within just seven months, we transformed this Beauty & Personal Care brand from a high-ACOS, low-efficiency account into a scalable and profitable Amazon operation.
Through expert PPC restructuring, strategic ranking, and a complete overhaul of listing images and A+ Content, we achieved:
- $60,000+ increase in monthly revenue
- Massive growth in units ordered
- Lower ACOS & TACOS
- A stronger organic presence
- A high-conversion branded listing The brand now has a stable foundation for long-term growth, aggressive ranking strategies, and international marketplace expansion
