CASE STUDIES
Category: Private Label Sports & Outdoors
From £1.05M in 2024 to £1.85M in 2025 A Full Private Label Turnaround
Before
After
Evynex Case Study:
A Full Private Label Turnaround
2024
£1.05M
2025
£1.85M
In 2024, the brand had solid revenue but completely lacked consistency, scalability, and profitability.
Despite generating £1,058,513, the brand’s margin structure, organic ranking, and PPC efficiency were weak.
In 2025, Evynex took over the brand’s entire Private Label growth system.
The result:
- Revenue surged to £1,855,177
- ACOS and TACOS dropped significantly,
and the brand achieved more than 75% year-over-year improvement in overall performance.
This case study shows how Evynex transformed the business into a high-performing, high-margin Private Label machine.
Before Evynex — Performance in 2024
From the first screenshot:
- Units ordered: 6,623
- Total order items: 4,675
- Total revenue (2024): £1,058,513.60
- Average sales/order: £226.42
- No consistent growth trend
- Organic ranking extremely volatile
- Revenue spikes followed by long droughts
- Listing conversion not optimized
- Weak category positioning
- Inventory instability
- PPC campaigns overspending without ranking gain
ACOS
40–55%
- Ads were consuming too much profit
- No structure around bidding or campaign segmentation
TACOS
25–30%+
The brand spent too much to acquire sales and gained too little organic traction.
What Evynex Did in 2025
A complete execution service that takes your TikTok Shop from idea to scale
2. PPC Re-Engineering
We build a high-converting shop with:
- Introduced structured keyword segmentation
- Aggressive negative keyword pruning
- Shifted to profitable campaign types
- Installed rules-based bidding
- Added ranking campaigns to boost organic performance
1. Listing Rebuild for Conversion
- SEO-infused title and bullet rewrite
- Optimized image stack & lifestyle photos
- A+ content redesign
- Better offer & pricing strategy
4. Operational & Inventory Management
- Ensured the product never went out of stock
- Cleaning CPC waste
- Eliminated overspend during low-conversion periods
- Implemented forecasting model
3. Organic Ranking + TACOS Strategy
- Focused on high-intent keywords
- Gradual push from PPC → organic dominance
- Improved TACOS from 25–30% → 12–15%
After Evynex — Performance in 2025 (Jan–Dec)
From the second screenshot
- Units ordered: 19,143
- Total order items: 13,887
- Total revenue: £1,855,177.90
- Average sales/order item: £133.59
You get it
- Much higher order volume
- Stronger daily sales consistency
- Reduced dependence on ads
- Better organic ranking retention
- Improved contribution margins
ACOS
Reduced to 20–25%
ACOS dropping to 20–25% restored profitability and allowed for aggressive scaling.
TACOS
Reduced to 12–15%
This is a 50%+ improvement in TACOS, proving massive organic sales growth.
